At QNBeyond, I led the design for QNB Finansbank Enpara.com's international expansion into the Saudi Arabian market. The primary goal of this project was to create a mobile banking application that not only mirrored the functionality of the existing Turkish platform but also catered specifically to the cultural nuances and user expectations of the Saudi Arabian market. This involved extensive user research, adapting the existing design system for a new target audience, and overseeing the entire design process from concept to launch, ensuring a seamless and user-friendly banking experience for Saudi Arabian customers. The project was a significant undertaking, requiring adaptability, cultural sensitivity, and a deep understanding of the financial technology landscape.

We focused on designing a user-friendly and intuitive mobile banking application, the key objective was to create a "pocket companion"—a banking app that was not only functional but also seamlessly integrated into the users' daily lives, providing a convenient and accessible banking experience. This involved prioritizing ease of navigation, clear and concise information architecture, and a visually appealing design that catered to the target audience's preferences. The goal was to ensure that even users with limited banking experience could confidently manage their finances through a simple, enjoyable, and trustworthy application.