Story Master Mobile App for VOYS

The primary goal of the Story Master project at Voys was to develop a free, AI-powered language learning app that offered a uniquely engaging and effective learning experience. Unlike traditional language learning apps, Story Master aimed to leverage AI to create a truly conversational approach, personalizing the learning journey for each user and adapting to their individual needs and progress. This required careful consideration of user flow, intuitive interface design, and seamless integration of AI functionalities to ensure a smooth and enjoyable learning experience.

Success was defined by a combination of factors, including high user engagement and retention rates, positive user reviews, and achieving key performance indicators related to learning outcomes. My role focused on ensuring the design not only met these functional requirements but also fostered a fun and motivating learning environment, ultimately contributing to the app's successful launch and positive user reception.

As Senior Product Designer at Voys, I played a pivotal role in shaping the user experience of Story Master, a groundbreaking AI-powered language learning app. My responsibilities included refining the app's design ahead of its North American launch and Turkish soft launch, working closely with product managers in a fast-paced agile environment. This involved improving user experience, addressing pain points identified post-launch, and creating compelling marketing assets for the App Store, Play Store, and LinkedIn, all while ensuring alignment with Voys' brand identity. The project showcased my ability to deliver high-impact design solutions within a dynamic startup setting, ultimately contributing to the app's successful launch and positive user reception.

In designing Story Master, I focused on seamlessly integrating the curriculum into an interactive and gamified experience that prioritized both fun and effective language learning. Our approach involved carefully crafting the user journey, weaving gamification elements such as points, badges, and leaderboards into the learning process to maintain engagement. This wasn't simply about adding superficial game mechanics; instead, we've aimed to make the gamification intrinsically linked to the curriculum's progression, rewarding users for mastering specific language skills. The result is a learning experience that is both enjoyable and highly effective, drawing on best practices in language acquisition to ensure users make consistent progress while having fun.